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Case Studies

How Not Your Mother's Got Insights from 50 Gen Z Consumers in 8 Minutes

How Built By Girls Got 100 New TikTok Followers in 1 Hour With a microGIG

How Puzzlit Got 100 App Downloads and Real User Feedback in 24 Hours

How Uber Eats Got 500 Custom Super Bowl Ads Created in 5 Days With a microGIG

How Peek Money App Got 40 Downloads and App Feedback in 19 Hours With a microGIG

How Fanbravo Got 100 App Downloads and Real User Feedback in 24 Hours With a microGIG

How Extra Got 100 Product Testers and Real Feature Feedback in 23 Hours With a microGIG

How Vita Coco Scaled Its Campus Program by Upgrading with H\FC

How Barebells Drove an 81% Lift in Brand Awareness on Campus

How Tamber AI Used Gen Z Creativity to Teach AI How Music Feels

How Gauth Used H\FC to Become a Go-To AI Study App

How Caliwater Scaled Retail Sampling and Brand Awareness Across the U.S.

How BeReal Became a Gen Z Staple in NYC

How Saint James Quenched Gen Z Thirst on Campus

How Fabletics Activated Gen Z Creators

How Essence Cosmetics Brought Beauty Buzz to Campuses

How Built By Girls Engaged Gen Z Voices Through a Content Committee

How Neutrogena Reached Gen Z with a Student Street Team Strategy

How NIVEA Activated Gen Z During March Madness on Campus

How Enroot Introduced Wellness Teas to Gen Z Through Sampling

How Sun Bum Drove Gen Z Awareness with Campus Sampling + UGC

How Hero Cosmetics Drove Gen Z Sampling with Student Creators

How ZICO Reintroduced Its Brand to Gen Z with Campus Sampling

How Moon Oral Care Activated Gen Z Creators for a Viral Product Launch

How Peacock Tapped Gen Z with a Big Ten Campus Competition

How Chamberlain Coffee Won Gen Z with Campus Sampling + UGC

How MaryRuth’s Reached Gen Z Through Wellness Sampling + UGC

How Poppi Boosted Gen Z Awareness with Campus Sampling + UGC

How Aquaphor Scaled Gen Z Content with Student Creator Campaigns

How BuzzFeed Sourced Gen Z Creators Through a Paid Campus Program

How Steve Madden Activated Gen Z Creators on a Campus Tour

How Avatara Skincare Reached Gen Z with a College Program

How MONDAY Haircare Engaged Gen Z Students Across the U.S. & Canada

How Not Your Mother’s Built Gen Z Brand Love Through a College Ambassador Program

How OUAI Drove Brand Trial on Campus Through a Student Ambassador Sampling Program

How Gen Z Helped Drive the “Head of CeraVe” Campaign

How Life360 & Tile Made Campus Safety Relatable for Gen Z Students

How Nutpods Brewed Gen Z Buzz on Campus

How Kosas Successfully Launched A New Product with H\FC

How Steve Madden Engaged Gen Z with a Multi-Campus Tour