MONDAY Haircare Campus Takeover with H\FC

Last fall, MONDAY Haircare set out to make a lasting impression on college students across the U.S. and Canada—expanding brand awareness, driving product trial, and growing a community of loyal users. To execute this large-scale initiative, MONDAY partnered with Home From College, launching an ambassador and content creator program designed to bring the brand to life both online and on campus.

Through a strategic mix of digital and in-person activations, the program successfully placed MONDAY Haircare in the hands of thousands of students, creating an authentic connection with the next generation of beauty consumers.

Building MONDAY’s Campus Presence

To maximize reach and engagement, Home From College recruited 55 highly engaged students across universities in the U.S. and Canada, splitting them into two key roles:

🧴 Content Creators: Produced 184 pieces of organic content optimized for paid and owned brand channels, showcasing MONDAY products in haircare routines, styling hacks, and get-ready-with-me videos.

📢 Brand Ambassadors: Drove awareness and trial through on-campus sampling, UGC, and partnerships with 42 student organizations to further embed MONDAY in key student communities.

🚀 Key Results:
✅ 7,400+ MONDAY Haircare products sampled
✅ 300+ pieces of content generated
✅ 42 campus club partnerships

Driving Digital Impact with Creators

With a mix of macro, micro, and nano creators, the campaign drove strong engagement across TikTok and Instagram, with content that felt authentic and seamlessly integrated into students’ daily routines.

Content Highlights Include:

💗 2.9M total impressions
📊 246K+ video views
🔥 5% average engagement rate

Bringing MONDAY PR to Life On Campus

From sorority houses to student clubs, MONDAY ambassadors put the brand directly in the hands of students, creating real-life touchpoints that sparked conversation and built brand love.

🏫 Campus Highlights:

• Greek Life Partnerships: Ambassadors partnered with Sigma Delta Tau, Kappa Delta, and Chi Omega to distribute exclusive MONDAY PR boxes.

• Key Campus Moments: Sampling events were timed around date parties and self-care nights to align with student needs.

• Student Reactions: “The pink merch was EVERYTHING—everyone wanted it, and it made the products even more exciting to try!”, “I can’t get over how cute and functional the MONDAY haircare products are and I'm so happy to share an affordable ethical brand with my peers! Also pink EVERYTHING!!””

💖 42 club & organization collaborations
🎁 1,152 PR boxes gifted
💬 1.2K+ student interactions leading to brand trial

The Results: A Semester of MONDAY Magic

The MONDAY Haircare x Home From College partnership exceeded expectations, turning students into brand advocates and making the brand a campus staple.

📈 +22% increase in purchase intent
🎥 MONDAY-branded UGC across 16 campuses
📣 Social buzz reaching millions of students across North America