uber-eats-microgig

Uber Eats is the food delivery platform used by millions of people every day, bringing restaurant favorites straight to your door. But even the biggest brands know that Gen Z engagement can't be bought — it has to be earned. When Uber Eats launched an interactive feature inside their app that let users piece together custom video ads using scenes from their official Super Bowl campaign, they needed one thing: people to actually use it, share it, and spread the word.<hr>The Goal: Drive Adoption of an In-App Creative Feature at ScaleUber Eats' goal was to get real users — especially Gen Z — to discover and engage with their new in-app Super Bowl ad builder, which let anyone mix and match scenes from Uber Eats' official Super Bowl commercial to create their own personalized version.They wanted volume, creativity, and organic reach — and they wanted it before the Super Bowl buzz faded.<hr>The Approach: A microGIG for In-App Creative ActivationUber Eats launched a microGIG through Home From College, tasking verified Gen Z students with opening the Uber Eats app, using the ad-builder feature to create their own custom Super Bowl ad, and sharing their creations.No forcing creativity into a brand template. Students brought their own personality to the feature — mixing scenes, adding their spin, and producing content that felt genuinely theirs. The result was hundreds of unique, student-made ads that extended Uber Eats' Super Bowl moment far beyond game day.<figure><img src="https://d3lrqzm3fer3ds.cloudfront.net/blog-media/153/1773355530380.png" alt="uber eats" title="uber eats"></figure><hr>The Outcomes: 500 Custom Ads in 5 Days<ul><li>500 custom Super Bowl ads created by real Gen Z students</li><li>All produced using Uber Eats' in-app ad-builder feature</li><li>Completed in just 5 days</li><li>Hundreds of unique pieces of shareable, user-generated content generated around a single campaign</li></ul><hr>The Takeaway: Gen Z Doesn't Want to Watch Your Ad — They Want to Make ItUber Eats' microGIG proves that the most powerful Super Bowl marketing moment isn't always the one that airs during the game — it's the one that puts creative control in the hands of your audience. With a microGIG, brands can transform a campaign feature into a full-blown content movement, with hundreds of authentic creators driving it forward.Ready to turn your next campaign into a Gen Z content wave? A microGIG gets you there.

See how Uber Eats used a microGIG on Home From College to flood the internet with student-made Super Bowl ads — and turn a single campaign feature into a Gen Z content wave.

How Uber Eats Got 500 Custom Super Bowl Ads Created in 5 Days With a microGIG

Built By Girls is a movement and community dedicated to empowering the next generation of women in tech, media, and finance. Through events, mentorship, and resources, they help young women build the skills and connections they need to break into the industries shaping the future. With a mission rooted in Gen Z, having a strong, growing TikTok presence isn't optional — it's essential.<hr>The Goal: Grow TikTok Following With Real, Relevant Followers FastBuilt By Girls' goal was focused: gain new TikTok followers who genuinely cared about their mission — not bots, not passive scrollers, but real Gen Z women who would stick around, engage, and become part of the community.They needed growth that was fast and meaningful at the same time.<hr>The Approach: A microGIG for TikTok Audience GrowthBuilt By Girls launched a microGIG through Home From College — a fast, targeted task sent directly to verified Gen Z students on the platform. Students were invited to follow the Built By Girls TikTok account and engage with their content authentically.No fake followers. No paid boosting. Just real Gen Z women discovering a community built for them and choosing to follow along.<figure><img src="https://d3lrqzm3fer3ds.cloudfront.net/blog-media/152/1773355104976.png" alt="built by girls" title="built by girls"></figure><hr>The Outcomes: 100 New Followers in 1 Hour<ul><li>100 new TikTok followers gained</li><li>Completed in just 1 hour</li><li>Followers sourced from a verified, engaged Gen Z student community</li><li>Instant boost to account credibility and algorithmic reach</li></ul><hr>The Takeaway: Community-Driven Growth Beats the AlgorithmBuilt By Girls' microGIG proves that the fastest path to a loyal TikTok following isn't chasing trends or posting nonstop — it's putting your brand in front of the right people at the right moment. With a microGIG, mission-driven brands can turn their target audience into real followers almost instantly.Ready to grow your TikTok with followers who actually care? A microGIG gets you there.

See how Built By Girls used a microGIG on Home From College to rapidly grow their TikTok following with real, engaged Gen Z followers — in under 60 minutes.

bbg-microgig

How Built By Girls Got 100 New TikTok Followers in 1 Hour With a microGIG

College is more than just classes and exams—it’s the starting point for a student’s future career. That’s why Barnes &amp; Noble College and Home From College have teamed up to launch Campus to Career, a powerful new initiative designed to equip Gen Z students with the tools, resources, and opportunities they need to thrive after graduation.<hr><h2>A Shared Mission: Setting Students Up for Success</h2>Both Barnes &amp; Noble College and Home From College understand that today’s students need more than textbooks and study spaces—they need real-world guidance.Through the Campus to Career program, students will gain access to:<ul><li>Career-Building Resources – From resume-writing tips to interview prep guides, students will have the tools to confidently step into the job market. </li><li>Exclusive Workshops &amp; Events – Virtual and in-person events will connect students with industry professionals and career experts. </li><li>Campus-Specific Opportunities – Tailored programming that speaks directly to each school’s unique student body.</li></ul><hr><h2>Why Campus to Career Matters</h2>📊 The Numbers Speak for Themselves:<ul><li>Barnes &amp; Noble College: 6M+ students, 750+ campuses </li><li>Home From College: Representation at every U.S. college campus </li></ul>By combining forces, Campus to Career creates a seamless bridge between college life and the professional world, empowering students to dream big and take action.This initiative is especially impactful for first-generation students and those without access to strong professional networks, leveling the playing field and ensuring every student has a chance to succeed.<hr><h2>Student Testimonials</h2><ul><li>"I didn’t know where to start with my résumé, but the templates and step-by-step builder made it way less overwhelming. It helped me turn my school projects and part-time jobs into real résumé bullets. Now I actually have something I feel good about." - Jenny Y, University of Alabama, Junior&nbsp;</li></ul><ul><li>"I didn’t expect to find my first paid opportunity through the hub, but the GIG discovery made it super easy to find roles that actually fit me. I applied and got hired within a week, which was wild. It really helped me get my foot in the door." - Peter F, University of Washington, Sophomore.</li></ul><ul><li>"I got so many helpful career tips from the Career Hub resources. The articles broke things down in a way that didn’t feel overwhelming, and now I feel way more confident navigating everything." - Jessica R, University&nbsp;of Miami,&nbsp;Freshman&nbsp;</li></ul><ul><li>"I didn’t know where to start with my resume, but the templates and step-by-step builder made it way less overwhelming. It helped me turn my school projects and part-time jobs into real résumé bullets. Now I actually have something I feel good about." - Emily T, Rutgers University–New Brunswick, Junior</li></ul><ul><li>"I didn’t expect to find my first paid opportunity through the hub, but the GIG discovery made it super easy to find roles that actually fit me. I applied and got hired within a week, which was wild. It really helped me get my foot in the door." - Marcus L, University of Alabama at Birmingham, Sophomore</li></ul><ul><li>"I got so many helpful career tips from the Career Hub resources. The articles broke things down in a way that didn’t feel overwhelming, and now I feel way more confident navigating everything." - Daniela S, Troy University, Freshman</li></ul><ul><li>"The resumé builder saved me hours. I’d been staring at a blank document for days, but the prompts helped me translate my internships and class projects into something that actually sounded professional." - Jordan P, Jacksonville State University, Senior</li></ul><ul><li>"What I liked most was how simple it was to explore opportunities that actually fit my schedule as a student. The GIG listings helped me find something flexible that still gave me real experience." - Aaliyah M, University of South Alabama, Junior</li></ul><ul><li>"I’ve used a lot of career sites before, but this was the first time everything felt organized in one place. Between the résumé tools and the articles, it made the whole job search process feel a lot less stressful." - Kevin L, Calhoun Community College, Sophomore</li><li>"The career tips helped me understand things nobody really explains in class—like how to network or prepare for interviews. It made me feel a lot more prepared going into recruiting season." - Sofia R, Wallace State Community College, Junior</li></ul><ul><li>"I started exploring the hub just out of curiosity, but it ended up helping me land a short-term project that relates directly to my major. It’s already helping me build experience for after graduation." - Daniel K, Oakwood University, Senior</li></ul><hr><h2>Introducing the Career Readiness Journal: A New Student Resource</h2>As part of the Campus to Career initiative, Home From College has partnered with No Particular Order, a mission-driven creative studio, to design and launch the Career Readiness Journal—a first-of-its-kind resource for students navigating their transition from college to career.Available exclusively in Barnes &amp; Noble College bookstores nationwide, the journal serves as both a practical guide and an interactive workbook, offering:<ul><li>Goal-Setting Tools to help students define their career ambitions </li><li>Resume &amp; Cover Letter Planning Pages for job application prep </li><li>Interview Practice Exercises to build confidence and communication skills </li><li>Networking &amp; Relationship Mapping Tools to expand professional connections </li><li>Weekly Reflection Prompts to track progress and personal growth </li></ul>This journal is designed to meet students where they are, whether they’re just starting to explore career paths or actively preparing for internships and job interviews. By making it accessible in campus bookstores, students can easily integrate it into their academic and career development journey.<figure><img src="https://d3lrqzm3fer3ds.cloudfront.net/blog-media/141/1757717817617.jpeg" alt="Book Tour" title="Book Tour"></figure><hr><h2>Looking Ahead: A Future-Ready Student Community</h2>Campus to Career is just the beginning. Over the coming months, students will see new content, resources, and events designed to make career development accessible and exciting.From learning how to ace an internship interview, to discovering networking strategies for landing that first job, Barnes &amp; Noble College and Home From College are dedicated to helping every student turn their goals into reality.<hr><h2>Join the Campus to Career Movement</h2>Check out the Campus to Career landing page <a target="_blank" rel="noopener noreferrer" href="https://homefromcollege.com/brand/barnes-noble-college">HERE</a>.Together, Barnes &amp; Noble College and Home From College are creating the ultimate nationwide career ecosystem—a place where students don’t just imagine their futures, they build them.

Campus to Career is a nationwide initiative offering students resources, events, and tools to build their future careers.

How Uber Eats Got 500 Custom Super Bowl Ads Created in 5 Days With a microGIG

How Uber Eats Got 500 Custom Super Bowl Ads Created in 5 Days With a microGIG

Related Topics of Discussion

How Uber Eats Got 500 Custom Super Bowl Ads Created in 5 Days With a microGIG

How Built By Girls Got 100 New TikTok Followers in 1 Hour With a microGIG

Barnes & Noble College x Home From College Unite to Empower Students’ Career Journeys