How Moon Oral Care Activated Gen Z Creators for a Viral Product Launch

How Moon Oral Care Activated Gen Z Creators for a Viral Product Launch

In early 2025, Moon Oral Care teamed up with Home From College to launch a cross-channel, Gen Z-focused campaign around its new product collaboration with Sprinkles Cupcakes. With a goal to drive brand awareness, first impressions, and social buzz, the campaign brought together student creators and IRL brand ambassadors to support a signature launch event in Beverly Hills. By combining college influencer marketing with TikTok-first content, Moon tapped into the feeds of Gen Z across the country.

🎯 Campaign Objectives

To build buzz around the Moon x Sprinkles product drop and increase brand visibility across the Gen Z demo by leveraging:

• Social-first content created by Gen Z influencers
  

Campaign Strategy: How Moon Reached Gen Z Across Platforms & Campuses

Home From College implemented a two-part campaign structure to maximize both reach and content quality:

👩‍💻 Content Creator Team:

A curated group of 15 diverse student influencers from 13 universities were selected to post TikToks and Instagram Reels highlighting their first impressions of Moon’s new product. This content was optimized for both paid use and organic reach across Moon’s brand channels.

📍 Beverly Hills Launch Ambassadors

For Moon’s Sprinkles event in Beverly Hills, 5 LA-based college ambassadors were brought in to capture UGC and bring energy to the launch. They:

• Interacted with guests

• Created event-day content

• Elevated the IRL experience into social storytelling moments
  

The Results: Big Reach, Real Reviews, and Sweet UGC

The Moon Oral Care campaign delivered on both awareness and authenticity, with content that felt Gen Z-first—not just product-first.


📈 Campaign Highlights:

✅ 28 creator assets generated

✅ 700,000+ impressions across TikTok and Instagram

✅ 164,000 video views

✅ 2.6% average engagement rate

✅ 3.9K likes and nearly 300 organic comments

What Made This Work for Gen Z Audiences

✨ Authentic Influencer Partnerships
All creators were chosen not just for reach, but for alignment with Moon’s brand energy—wellness-focused, optimistic, and culturally in-the-know.

📸 Content Optimized for Paid + Organic
Every piece of content was structured to live beyond the creator’s page, allowing Moon to repurpose assets for future paid campaigns and evergreen use.

📍 IRL Presence
By showing up at the LA launch event, Moon created memorable brand moments that translated into social proof, building long-term brand equity with Gen Z.

Final Takeaway: Content + IRL = Gen Z Connection That Stuck

With a smart blend of content creation and on-site ambassadors, the Moon x Sprinkles campaign showed how brands can win with Gen Z by meeting them where they live — online and in real life. By tapping student creators for authentic storytelling and bringing energy to a high-visibility event, Home From College helped Moon Oral Care create a launch moment that was not only seen but truly experienced.

💬  Want to launch your next Gen Z campaign with a student-first strategy? Let’s chat!