How Extra Got 100 Product Testers and Real Feature Feedback in 23 Hours With a microGIG

Extra is a next-generation email app built to make your inbox something you actually want to open. Currently in beta, Extra uses AI to organize, summarize, and surface what matters most — turning a daily chore into a genuinely delightful experience. With a new feature on deck and a launch window approaching, the team needed something most early-stage products can't easily get: honest feedback from real users, fast.

The Goal: Pressure-Test a New Feature Before It Goes Live

Extra wasn't looking for a rubber stamp. Before rolling out a new feature to their broader beta audience, they wanted to put it in front of real users who would engage with it critically: people who'd notice what worked, flag what didn't, and give them something actionable to work with.

The goal wasn't just volume. It was quality signal from the right audience, delivered quickly enough to actually inform the rollout.

The Approach: A microGIG for Pre-Launch Product Testing

Extra launched a microGIG through Home From College, connecting directly with verified Gen Z students on the platform. Students were given access to the feature, asked to put it through its paces, and invited to share their genuine, unfiltered impressions of the experience.

No recruited test panels. No curated focus groups where everyone's on their best behavior. Just real users who live in their inboxes interacting with the product and telling Extra exactly what they thought: the good, the confusing, and the "why does this work like that?"

The Outcomes: 100 Testers and Full Feedback in 23 Hours

• 100 verified Gen Z product testers recruited and completed

• Honest, actionable feature feedback collected from every participant

• Full results delivered within 23 hours of microGIG launch

• A built-in pool of early adopters ready to keep engaging as the product grows

The Takeaway: Ship With Confidence, Not Just Speed

Extra's microGIG proves that moving fast doesn't have to mean skipping the part where you actually talk to your users. With a microGIG, product teams can get a real feature in front of 100 Gen Z users, and have their feedback in hand, before most research tools have even finished onboarding you.

Ready to know what Gen Z thinks of your product before you ship it? A microGIG gets you there.