revamp---relist-gig

<h2>How To: Re-List a GIG (For COMPANIES)</h2>After your GIG has started, you can choose to Re-List it if you would like to attract more applicants and accept more students.<ol><li>From your Dashboard, click the three dots next to the GIG you want to Re-List</li><li>Click “Re-List GIG”<ul><li>This will prompt a message explaining what Re-Listing a GIG does</li></ul></li><li>Adjust your program dates to either be ongoing or set an end date</li><li>Click “Save” and your GIG will be Re-Listed</li></ol><figure><video src="https://d3lrqzm3fer3ds.cloudfront.net/blog-media/126/1751567861186.mp4" alt="" title="re-list-a-gig" controls="true" controlslist="nodownload"></video></figure> For additional questions please reach out to <a target="_blank" rel="noopener noreferrer" href="mailto:gig@homefromcollege.com">gig@homefromcollege.com</a> or the HFC Bestie chat.

Learn how to re-list your GIG in order to attract more applicants.

How To: Re-List a GIG

When Kosas set out to launch its newest product — the Soulgazer mascara — the brand needed more than a digital push. It needed to get the product in front of real Gen Z consumers, in authentic settings, at the moments that mattered most. So Kosas partnered with H\FC to build a multi-campus student marketing program that brought the Soulgazer to life exactly where its target audience lives, socializes, and creates content.The result? Over 14,000 products distributed, 150+ pieces of UGC, and a product launch that resonated deeply with students across the country.<figure><img src="https://d3lrqzm3fer3ds.cloudfront.net/blog-media/160/1779307731551.jpeg" alt="SMU Sorority at Kosas pop-up event" title="kosas"></figure><h2>🎯 The Strategy: Meet Gen Z Where They Actually Are</h2>H\FC built a three-part program designed to create genuine buzz at scale that included:<ul><li>25+ brand ambassadors and student creators&nbsp;</li><li>3 campus pop-up activations&nbsp;</li><li>3 events-in-a-box embedded directly into sorority culture </li></ul>Each tactic was designed to feel less like a marketing campaign and more like a brand naturally fitting into campus life.<figure><img src="https://d3lrqzm3fer3ds.cloudfront.net/blog-media/160/1779307471859.jpeg" alt="Kosas new Soulglazer product" title="img_8653"></figure><h2>📍 Campus Pop-Ups: Sampling at Scale</h2>H\FC secured strategic on-campus placements at three flagship universities during back-to-school season:<ol><li>Florida State University&nbsp;</li><li>University of Alabama&nbsp;</li><li>University of Georgia&nbsp; </li></ol>At each school, H\FC set up a 10x10 footprint with the Soulgazer AI iPad experience and a live beauty counter, giving students a reason to stop, try, and share.In total, the pop-ups distributed:<ul><li>8,166 mini mascaras</li><li>2,920 eyeliners</li><li>555 nail sets</li></ul>Before doors opened, ambassadors had already mobilized their networks through group chats, flyering, and org outreach — students showed up ready.<figure><img src="https://d3lrqzm3fer3ds.cloudfront.net/blog-media/160/1779307762245.jpeg" alt="UGC from sorority Kosas pop-up event" title="img_8609"></figure><h2>🪞 Events-in-a-Box: Embedding Kosas into Sorority Culture</h2>To extend the campaign beyond the pop-up footprint, H\FC developed three "event-in-a-box" activations to integrate Kosas into authentic sorority moments. <ul><li>SMU Tri Delta <ul><li>Tri Delta hosted a post-bid day sisterhood event where members came to bond, learn about makeup, and try Kosas products in real time. </li></ul></li><li>University of Arizona Delta Gamma <ul><li>Delta Gamma leaned into the classic Thursday-night-out tradition, inviting Kosas into their getting-ready ritual. The activation drove organic UGC straight from the bathroom mirror, aligning product use with the exact content-worthy moments Gen Z loves to capture. </li></ul></li><li>University of Arizona Alpha Phi <ul><li>Alpha Phi brought a similar energy to their Thursday night pregame where Kosas felt like a natural part of the moment, not a sponsored add-on.</li></ul></li></ul>Across all three takeovers: 525 full-size mascaras, 525 pink mesh bags, and 1,500 products were placed directly in the hands of sorority members.<h2>📲 UGC: 23K+ Impressions from Organic Content Created</h2>One of the most valuable outcomes of the program was the content it generated. Between the ambassador program, student creators, and event activations, the campaign produced 150+ pieces of UGC with 23K+ impressions. H\FC placed student creators at every pop-up to capture authentic discovery moments. Paired with ambassador posts and organic sorority content, the result was a library of Gen Z UGC that felt genuinely earned.<figure><img src="https://d3lrqzm3fer3ds.cloudfront.net/blog-media/160/1779307788506.png" alt="Brand ambassadors at Kosas pop-up" title="screenshot-2026-05-20-at-11"></figure><h2>🏆 What Made It Work</h2>Kosas's product launch succeeded because it met students in real, culturally relevant moments — not manufactured ones. From the GRWM bathroom session at Delta Gamma to the Soulgazer AI experience at FSU, every touchpoint felt native to student life.For beauty brands looking to break through with Gen Z, this is the blueprint: real students, real moments, real product in hand.Want to activate your brand on campus like Kosas? <a target="_blank" rel="noopener noreferrer" href="https://homefromcollege.com/companies">Get in touch with H\FC</a> to explore ambassador programs, sampling campaigns, and Gen Z strategy.

Kosas partnered with H\FC to launch the Soulgazer mascara on campus, turning student ambassadors and sorority culture into a full-scale Gen Z activation.

Kosas x H\FC

How Kosas Successfully Launched A New Product with H\FC

We've done a lot of office tours. This one opened with someone saying it might be the sickest office we've ever seen with Home From College. We're inclined to agree.Vita Coco's Midtown Manhattan headquarters has the kind of energy that makes you understand immediately why people build 19-year careers there.&nbsp;<hr><h2>A Company With a Real Origin Story</h2>Vita Coco didn't start with a big launch or a Series A. It started with founder Mike Kirban going store-to-store on rollerblades, pitching bodegas in New York City in 2007 and 2008. No fanfare. Just hustle, coconut water, and the belief that they had the best liquid and the best story.They competed. They got pushed back. They didn't care. They kept going.That underdog energy is still very much present in the office today.<hr><h2>Inside the Office</h2>Conference rooms are named after beaches — so yes, you can book "Marazal" for your 10am. The marketing department has their own section. And then there's the kitchen: snacks, open space, more room to meet and move around. It's the kind of setup that makes staying at the office past 5pm feel less like a sacrifice and more like a choice.<reactembed src="https://www.instagram.com/reel/DWZT6XNlzhD/?igsh=NTc4MTIwNjQ2YQ==" alt="" title="Vita Coco Office Tour" type="instagram"></reactembed>The whole place feels like it was designed for people who work hard and need a space that keeps up with them — not a showroom for investors.<hr><h2>Why This Should Be on Your Radar</h2>Vita Coco is actively expanding their college program and they need students to help bring the brand to life on campuses across the country.For students who want to work somewhere that started scrappy and stayed that way even as it scaled — where the founder story is still told with pride and the social team is looking for people who bring real passion over perfect credentials — this is worth looking into.The career path into a brand like Vita Coco doesn't require a traditional route. It requires enthusiasm, a willingness to show up, and ideally a pretty high tolerance for coconut puns.🥥 Check out the Vita Coco college program on H\FC now — and watch the full office tour on @homefromcollege socials.

We toured the Vita Coco office and met the team keeping coconut water alive on college campuses everywhere.

hfc-office-tours--vita-coco

H\FC Office Tour: Vita Coco

What's it like to work at one of the internet's original icons: a place where pop culture, finance, and fearless creative talent all share the same coffee bar? In this episode of Home From College Office Tours, we're taking you inside Yahoo's New York City office with the team behind BUILT BY GIRLS (BBG), Yahoo's mentorship brand helping the next generation of women and non-binary talent break into STEM.<h2>What is Yahoo (and what is BUILT BY GIRLS)?</h2>Yahoo is one of the most recognizable names on the internet — a digital media company reaching hundreds of millions of people every month across Finance, News, Sports, Mail, and more. What makes this office tour extra special is that it's also home to BUILT BY GIRLS, the Yahoo-owned brand on a mission to get more women and non-binary students into tech careers — and keep them there.Through its WAVE mentorship platform, BBG connects students ages 15-22 with tech professionals for 1:1 career guidance, insider industry advice, and a community of builders who look like them. Its mission is simple and powerful: prepare the next generation of female and non-binary leaders, builders, and creators to thrive in STEM.<h2>Inside the Office: Where Iconic Meets Energetic</h2>Yahoo's New York City office is everything you'd hope an internet icon's HQ would be — bright, buzzing, and stocked with the kind of perks that make you never want to go home.<reactembed src="https://www.instagram.com/reel/DXKVRX5CJuP/?utm_source=ig_web_copy_link&amp;igsh=MzRlODBiNWFlZA==" alt="" title="Built By Girls Office Tour" type="instagram"></reactembed>☕ The Pantry – The heart of the office. Constantly buzzing with people grabbing coffee, catching up, and rallying at the foosball table.🏀 Pop-A-Shot Central – One of the team's favorite office features. Big idea needs a spark? A quick round of Pop-A-Shot usually does the trick.☕ The Coffee Bar – "A staple for us Yahoos." This is where hallway conversations turn into the next campaign idea.📺 Yahoo Finance Studio – Yes, that studio. The state-of-the-art broadcast set where Yahoo Finance goes live every day with the latest from Wall Street. Teleprompters, lighting rigs, and all.🎬 In-House Production Studios – Home to Yahoo Studios' post-production team, where everything from BBG social content to major brand shoots comes to life.<h2></h2><h2>Why H\FC + BUILT BY GIRLS Works</h2>BBG's mission — getting more women and non-binary students into tech careers — hits right at the heart of what H\FC is built for: connecting ambitious, early-career Gen Z talent with the brands shaping their future. Together, H\FC and BUILT BY GIRLS are turning ambassadors on college campuses into a national network of STEM storytellers, mentors, and future builders.<h2>Why This Office Tour Hits Different</h2>Yahoo's New York HQ isn't just a legacy internet company's office — it's a living, breathing content factory and a launchpad for the next generation of women and non-binary talent in tech. Between the Finance studio, the BBG brand work, and a team that genuinely loves where they show up every day, this tour is a reminder that impact and fun can absolutely live in the same building.For students and early-career talent looking to: ✅ Build a career in tech, media, or STEM ✅ Find mentors who've walked the path before them ✅ Create content, campaigns, and community that actually move the needle👉 Yahoo — and BUILT BY GIRLS — are proof that the internet's icons are still being built, and Gen Z is the one building them.🎥 Watch the full Office Tour with the BUILT BY GIRLS team now on <a target="_blank" rel="noopener noreferrer" class="underline underline underline-offset-2 decoration-1 decoration-current/40 hover:decoration-current focus:decoration-current" href="https://www.instagram.com/homefromcollege/">@homefromcollege</a> socials!

Step inside Yahoo's New York City headquarters with the BUILT BY GIRLS crew.

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How Kosas Successfully Launched A New Product with H\FC

How To: Re-List a GIG

How To: Re-List a GIG (For COMPANIES)

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How Kosas Successfully Launched A New Product with H\FC

H\FC Office Tour: Vita Coco

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