One client once felt their engagement numbers weren’t meeting expectations and expressed frustration. My task was to address their concerns while keeping the relationship positive. I first listened carefully to understand their perspective, then pulled performance analytics to show what was working and where we could improve.

When managing multiple clients, I prioritize by organizing all deliverables and deadlines in a project management system so I have a clear overview. I sort tasks by urgency and impact—time-sensitive or launch-related content comes first, while long-term projects are scheduled in advance. I also check in with clients regularly to make sure priorities align, and I adjust quickly if something urgent arises. This helps me stay organized while ensuring each client gets consistent, high-quality attention.

I naturally gravitate toward bright, creative brands with a strong aesthetic and playful, engaging content. I love when a brand tells a story visually while keeping things fun, relatable, and community-driven.”