Interview Questions
Lanolips
UGC Content Creator for Lanolips

Can you share an example of a recent UGC video you created for a beauty or retail brand, and what made it feel natural instead of overly scripted?
In the shared video, I recently created a video for Couture Planet. This video performed well, as I chose to make it natural with a short but attention grabbing headline that is seen commonly in content that doesn’t promote a product. The video shows me going about my day, making it seem that my purse that I’m promoting is simply part of my outfit. I chose to make the audience look at the product through such choices, instead of making a script and forcing them to look at the product.
Lanolips
UGC Content Creator for Lanolips

For a quick-turnaround project like this, how would you approach creating two distinct videos while keeping them aligned with the brand and your own content style?
My own content style is sometimes quite refined, but I’ve noticed that audiences prefer when my content is relatable & natural. This especially would be helpful in my approach to quickly create videos within the turnaround timeline, as it wouldn’t require heavy editing that takes extensive work. Through this, I feel I can align with the brand well, as the products are meant to give consumers a natural look that helps them feel effortlessly confident with great lips & skin. With my content, I still want to exude the fashion forwardness I typically show with my own content style, so I plan to craft the content with stylish fashions and backgrounds.
Hammitt
Content Creator for Hammitt’s Clear Bag Launch

Have you used a clear bag before? If so, what did you like or dislike about it?
I have used a clear bag before, and although I enjoy the convenience, I always wished that they were more fashion forward. Many of them don’t have the most stylish silhouette or don’t give enough opportunity to style it well, so I always look for one that mixes fashion and practicality together.



