Yes, I created a short-form content series for a class project promoting a fictional streetwear brand on TikTok and Instagram. I scripted, filmed, and edited the videos myself, focusing on authentic 'day in the life' style content rather than traditional ads. The project taught me how to hook viewers in the first two seconds and build a consistent aesthetic across posts.

For an app like Gmoji, the content that works best is content that makes people feel seen — so I'd focus on relatable reaction moments: 'the gmoji that describes my Monday,' 'send this to your friend who does this,' that kind of format. On TikTok I'd lean into trend-jacking, swapping popular audio or formats to feature the app naturally rather than feeling like an ad. On Instagram I'd use Stories polls and 'which gmoji are you' style interactive content to drive saves and shares. The goal is making the app feel like part of how people already communicate, not something they need to be sold on.

Engagement grows when content gives people a reason to stop scrolling and a reason to come back. For a snack brand like Flings, I'd lean into food content that triggers a reaction — ASMR-style crunch videos, 'what does it taste like' duets on TikTok, and relatable snacking moments people want to tag their friends in. On the strategy side, I'd post consistently at peak hours, use trending audio early, and make community interaction non-negotiable, responding to every comment in the first hour signals the algorithm and builds loyalty at the same time.