My approach to managing multiple creator relationships is centered on organization, clear communication, and building genuine partnerships. I keep track of outreach, deliverables, deadlines, and performance metrics to ensure collaborations run smoothly and creators feel supported throughout the process. I prioritize timely communication, providing clear briefs while also giving creators the creative freedom to produce authentic content. As a pet owner with two dachshunds, I also understand the importance of authenticity in the pet community and enjoy connecting with creators who genuinely love and use the products they promote. This helps build long-term relationships that benefit both the brand and the creator.

I stay up to date with TikTok trends and creator communities by regularly following trending sounds, hashtags, and content formats through TikTok’s Discover page and creator-focused accounts. For a pet treat brand, I also monitor pet influencers, dog and cat owner communities, and viral pet content to understand what resonates with audiences. Additionally, I keep an eye on competitor campaigns, engagement patterns, and user-generated content to identify emerging trends and create content that feels authentic, relevant, and engaging.

In a beauty product review, I look for honest insights on performance, coverage, finish, wear time, shade range, and how the product works on different skin types. For products like skin tints and makeup, I also pay attention to blendability, comfort, ingredient benefits, and before-and-after results. A strong review should be detailed, authentic, and help potential customers decide whether the product is the right fit for their needs.