I would like to create a fun, fast paced ‘outfit transformation’ video that shows attendees prepping for the concert. I would start with someone adjusting their outfit, looking worried about it staying in place. Then I would do a playful demo applying CLUTCH Glue, followed by clips of them confidently dancing, jumping, and moving through the crowd with their outfit perfectly secure. I’d include close ups of the product in action, reactions from friends, and text overlays highlighting tips and benefits. The final video would be upbeat, TikTok-style, showing that CLUTCH is the ultimate fashion hack for concert goers who want to look good and feel confident all night.

One time at the grocery store, a stranger who was my cashier complimented how 'snatched' my eyeliner looked. They mentioned theirs always smudges and asked how I got mine so precise. I told them I use Diorshow Liquid Liner Ultra-Precise Felt Tip Intense Ink, Waterproof, and shared a few tips. We ended up having a fun conversation about makeup techniques and favorite products. It was a simple compliment that turned into a genuine connection over something we were both excited about.

I would make it fun and approachable by engaging people in conversation about their outfits. I would compliment their look, then naturally introduce CLUTCH as the perfect way to keep everything in place all night. I’d offer a quick, live demo, showing how easy it is to apply and invite them to try it themselves. I’d lean into the concert energy on October 17 to match the vibe of the event, using playful language like ‘Let’s make sure your outfit is as ready for the stage as you are.’ The goal would be to make it feel less like a sales pitch and more like a fun, confidence boosting fashion hack.