I stay plugged into what's actually moving on TikTok and Instagram in real time — not just trends, but the cultural moments underneath them. I don't chase sounds or formats for the sake of it. I watch what's resonating with my specific audience and find the version of it that feels natural to who I am. When something is authentic to my life, it performs. When it isn't, my audience feels it immediately. That's the filter I use for everything I post.

Instagram — that's where the bulk of my 1M+ views in the last 90 days came from, almost half through algorithmic discovery. I understand how to create content that travels beyond just my existing audience.