Jeff Nippard.

​Even though he’s based in Canada, his influence is global because he’s the guy people go to when they want the actual facts about what they’re putting in their bodies. Right now, there’s a huge group of people (especially lifters and data-driven students like me) who are tired of 'healthy' condiments that taste like cardboard or 'celebrity' brands that are just full of junk.

​Jeff is the perfect 'truth-teller' for us. He wouldn’t just show the bottle; he’d flip it around and show his followers that we’re using organic cane sugar and zero high-fructose corn syrup. It turns Smash Kitchen from just a 'cool Glen Powell project' into a legitimate, science-backed staple for anyone who takes their training and their pantry seriously. It’s that perfect mix of high-performance integrity and the 'smash hit' energy we're building.

Well my approach starts with research and before sending a DM, I will try to look at the creator's recent content to ensure they align with Smash Kitchen’s values (like clean ingredients or high energy). I always start the message by complimenting a specific, recent post they made so they know this isn't an automated mass-message

1, Love to see a plate this good fr! Clean ingredients and zero compromises is exactly our vibe too. 👏

2, This looks like a total smash hit 🔥. The only thing missing here is a heavy drizzle of Hot Honey Ketchup