Interview Questions
Glamir App
Social Media Manager – Feed Transformation Expert (Instagram)

What are the key components that make a viral video?
I think viral videos usually have a strong hook in the first few seconds, content that feels relatable or entertaining, and something that makes people want to share it. On my personal TikTok and Instagram, I’ve noticed videos perform best when they feel authentic, tap into trends in a way that still feels original, and keep people watching until the end through fast pacing or a clear payoff.
Glamir App
Social Media Manager – Feed Transformation Expert (Instagram)

What key metrics do you track to ensure a social media page is business-ready?
I track engagement rate, reach, shares, saves, follower growth, and link clicks to understand what content resonates. On my personal Instagram and TikTok, I’ve used those insights to see which fitness and lifestyle content performs best, and I’ve applied that same mindset professionally while supporting UC Berkeley’s Master of Computational Social Science at UC Berkeley social media efforts by tracking engagement and inquiries tied to campaigns.
Glamir App
Social Media Manager – Feed Transformation Expert (Instagram)

Please provide a link to your personal IG/Tiktok or one that you have managed.



