One example was a collaboration with The Coconut Island in London, where I created a sensory driven food discovery campaign focused on showing the experience rather than simply the products. The campaign generated over 65,000 views alongside thousands of saves, shares and engagements across Instagram and TikTok. It performed well because it combined strong visual storytelling with audience insight. The content was highly searchable, saveable and valuable, answering questions users already had about where to find great food in London while using platform native hooks, SEO focused captions and immersive visuals. Rather than creating content for views alone, the goal was to drive real world visits and customer action.

Instagram: https://www.instagram.com/itszdaniieats/

Campaign Example: https://www.instagram.com/p/DYzzshTqcOU/

I’m a London based Social Media Manager, Creative Strategist and Content Creator with 4+ years of experience specialising in high performing short form video for plant based, food, travel and FMCG brands.

I lead campaigns end to end, from concept and production to publishing and performance optimisation, creating visually led content that drives discovery, saves, shares and real world action, not just views.

This includes brand campaigns, recipe led food storytelling and discovery focused travel content designed to inspire people to visit, try and explore.

I’ve delivered organic campaigns, including paid UGC partnerships with La Gelatiera and organic brand collaborations with Oakberry, Café de Nata, Jam Delish, Pinch Vegan, Laksamania, British Patagonia and The Coconut Island generating thousands of saves and high-intent engagement.

My work sits at the intersection of creativity, strategy and performance. By understanding audience pain points and behaviours alongside commercial objectives, I create valuable content that drives engagement, customer action and business growth.

I create platform native content tailored to how people use each platform, doubling down on formats that are already proving successful. My focus is on creating highly searchable, saveable and valuable content that solves user needs and gives people a reason to return, particularly through educational and recipe-led content.

Led the end-to-end development of Deep Rest Club, combining brand strategy, audience research, logo and visual identity design, illustration, website design and launch, pitch decks, onboarding documents and customer-facing assets to create a cohesive, emotionally intelligent coaching brand designed to build trust, clarity and long-term client engagement

Case Study: https://danielaghansah.com/deeprestclub/

Website: https://www.deeprestclub.com/