Adrija Profile Image

She/Her

Adrija

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I'm an AI & Machine Learning student who loves blending tech with creativity. I specialize in high-energy Reels and lifestyle content, with experience creating videos that reach 3,000+ organic views.

I'm an AI & Machine Learning student who loves blending tech with creativity. I specialize in high-energy Reels and lifestyle content, with experience creating videos that reach 3,000+ organic views.

About Me

Regent Education and Research Foundation

Kolkata, IN

Artificial Intelligence & Machine Learning

Class of 2029

Khardaha, Kolkata, West Bengal, India

Skills

Trend forecasting
Trend forecasting
Trend forecasting

Interests

​AI & Tech,
Skincare
Fitness

Brands I Follow

Glamir App
Big Spaceship
QALO
Uber

My Portfolio

Interview Questions

Glamir App

Social Media Manager – Feed Transformation Expert (Instagram)

Glamir App Profile Image

What are the key components that make a viral video?

For my content, which has successfully reached over 3K organic views, the key components for virality are:

​The Aesthetic Hook: Instead of loud transitions, I use high-quality 'Pinterest-style' visual framing in the first 3 seconds to establish a specific 'vibe' or mood that stops the scroll.

​Relatable POV Storytelling: I use on-screen text and relatable scenarios (POV) that tap into Gen-Z trends. This creates an emotional connection, making users more likely to engage and share.

​Audio-Visual Alignment: I carefully select trending audio and time my edits to the beat. This ensures high retention and encourages users to watch the video through to the end.

​Curated Typography: I use intentional fonts and text placement that complement the visuals rather than distracting from them, ensuring the brand message feels native to the platform.

Glamir App

Social Media Manager – Feed Transformation Expert (Instagram)

Glamir App Profile Image

What key metrics do you track to ensure a social media page is business-ready?

To ensure a social media page is business-ready, I track metrics that bridge the gap between 'content' and 'commerce':

​Click-Through Rate (CTR) on Bio/CTAs: This is the #1 metric. It proves that the content is persuasive enough to drive users from a Reel to the brand's landing page or App Store link.

​Conversion Intent in Engagement: I analyze comments for high-intent questions (e.g., 'Does this work for oily skin?' or 'Is the app available on iOS?'). A page is business-ready when the audience starts treating the creator as a trusted consultant for the product.

​Inbound Lead Quality: I track how many DMs or comments result in a direct request for a product link or referral code.

​Audience Retention at CTA: I use watch-time data to ensure users aren't dropping off before the brand message. A business-ready page keeps the 'hook' strong enough so the majority of viewers see the call to action.

Glamir App

Social Media Manager – Feed Transformation Expert (Instagram)

Glamir App Profile Image

Please provide a link to your personal IG/Tiktok or one that you have managed.

https://www.instagram.com/adrija.ai?igsh=MWVsbGN0bGd1NGtydw==

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