Yes, I use TikTok almost every day because the platform is very effective for keeping up with the latest trends and gaining content inspiration that is relevant to the target audience. Additionally, I utilize TikTok as a tool to understand user behavior and market preferences in real-time, which helps support a more targeted marketing strategy.

To ensure consistency in your social media posting schedule, it's important to use a content calendar that outlines the type and timing of each post, and to leverage scheduling tools like Buffer, Later, or Meta Business Suite so content continues to go live even during busy times. Setting a realistic posting frequency, batching content in advance, and using consistent formats or templates also help maintain rhythm and brand identity. Regularly evaluating performance is essential to adjust the schedule based on audience behavior and ensure the strategy remains effective.

I stay up to date with TikTok trends by regularly exploring the For You page, following relevant creators and niche accounts, and using tools like TikTok Creative Center to analyze the latest trends. Each trend is carefully evaluated and adapted to align with the brand’s values and messaging before being incorporated into the content creation process, ensuring that the content remains relevant, engaging, and true to the brand identity.