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As a Graphic Designer for Active Minds at GSU, I collaborate closely with marketing and executive teams to design branded social media graphics, event flyers, and campaign visuals. I create content that aligns with organizational messaging while maintaining strong visual consistency and engagement. Through this role, I’ve strengthened my ability to design with strategy in mind — not just aesthetics — ensuring visuals support awareness goals and drive turnout. For the GSU Sales Club, I manage Instagram strategy and design branded graphics to promote campus events. I collaborate with a team of three members and faculty advisors to ensure cohesive brand voice and effective communication. My work has contributed to increased event engagement and stronger digital presence across platforms. In email marketing, I have experience using Mailchimp and HubSpot to understand campaign structure, segmentation, and performance tracking. Through coursework and practical exposure, I’ve learned how to craft messaging that balances clarity, brand tone, and conversion strategy. My familiarity with tools like Google Analytics, Google Data Studio, Tableau, and Cision has also helped me analyze engagement metrics and optimize content performance. Additionally, as a member of the American Marketing Association (AMA) and a participant in the LVMH Certificate program, I’ve worked on collaborative marketing projects and hypothetical campaign development, strengthening my understanding of brand positioning, consumer behavior, and digital communication strategy. Overall, my experience blends creative execution with data-driven marketing strategy — allowing me to design visually compelling assets assets while understanding the broader business and audience impact behind every campaign.