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I’ve had a lot of experience engaging consumers directly through my own business, Sugarblazed. I started it in high school and continued through college on campus, I promoted my business through social media platforms, greek life, parent groups, and more. I focused on keeping my cakes trendy and up to date while putting a huge emphasis on the quality to retain my customers. I apply the same mindset when reselling clothing, I try to understand what the consumers demands and trends are, and then accordingly photograph and style my pieces before listing. I also try my best to maintain relationships with my customers, sometimes include add ons free of charge, and package my pieces in a beautiful manner.

I’ve always been the health and wellness friend in my circle and in my sorority, my way of promoting coaqua would be to authentically integrate it into my daily life. I’m personally a huge fan of coconut water and am always looking to balance my electrolytes, I’d start taking this with me on daily activities like working out, walking to class, or a meal at my sorority, and make conversation with people around me about why I like coaqua. I would also post it on my social media platforms in a casual manner that matches my aesthetic. Lastly, for more intentional promoting I would have a coaqua stand during the day in the center of campus and hand some out to students walking to and from class in the heat, coaqua is bound to have them feeling much more refreshed and leave a good impression.