Interview Questions
Down App, Inc.
Social Media Marketing Manager

Describe a social media strategy you developed that increased engagement.
I developed a strategy of turning existing content into short, high-impact reels by adding strong hook lines in the first 2-3 seconds. By repackaging posts with relatable, scroll-stopping intros and quick edits, we significantly increased engagement, watch time, and shares without creating new content from scratch.
Down App, Inc.
Social Media Marketing Manager

Share accounts you’ve managed + grown across different social platforms.
Candle Warmers Etc.
Content Creator for Fragrance Brand

What type of content performs best for lifestyle brands like Candle Warmers Etc.?
Content that feels real, cozy, and relatable performs best. Short videos showing everyday moments like night routines or self-care, with soft aesthetics and subtle product use, work better than polished ads. POV hooks and storytelling help grab attention quickly.








