Yes, TIk Tok

Yes, Tik Tok

I would engage an audience by meeting students where they already are and making Barebells feel like a natural part of their routine. I would host sampling moments around high traffic campus spots like the rec center, organization meetings, study sessions, and tabling areas, positioning Barebells as an easy protein option between classes or workouts. I would spark conversation by asking about their fitness goals, busy schedules, or favorite flavors, then recommending a bar that fits their vibe. I would also create fun, low pressure challenges like “post workout pick me up” or “protein between classes” moments and encourage students to share their reactions on social media, turning sampling into an interactive and memorable experience.