1-3 days!

I’d keep my content fun and approachable by filming it like a real get ready with me before the game, chatting through my outfit choices and giving little styling tips while showing off the elevated details of the Hammitt bag. I love Alix Earle’s get ready with me videos because they feel like you’re on a FaceTime call with a friend, and I’d love to create that same kind of vibe for the brand so it feels natural and not like an ad. To make it stand out, I’d mix in playful moments where my friends borrow the bag or we match our game day looks, while adding close ups of the buttery leather and gold hardware so the quality shines through and still feels easy and relatable.

I’d be most excited to do the Game Day Outfits pillar because putting together cute southern-chic looks is my thing, especially for football season. I can totally see styling the Hammitt clear bag with my game day staples like flowy dresses, cowgirl boots, or a denim skirt and my team’s jersey, and making it the perfect “outfit of the day” video. My friends and I are always swapping clothes and ideas, so I’d make it feel like you’re just getting ready with me before heading to the tailgate and then straight into the stadium.