I'd lead with the transformation/reveal reel (the empty venue → full cherry wonderland POV, originally Post 4 in the calendar) — not the vendor or BTS content.

Quick version: hook viewers in the first 1-2 seconds, add captions/text since most people watch on mute, and keep posts tight to your niche so the algorithm knows what to recommend you for. For TikTok, lean into trending sounds and don't overpost (1-3x/day max, more risks a shadowban). For Instagram, never repost TikTok videos with the watermark still on — re-edit them natively, since Instagram penalizes recycled content. Keep Reels short for better completion rates, and aim for saves/shares/DMs over just likes. Overall: post consistently, but prioritize quality over volume, and check your analytics every couple weeks to see what's actually working.

Consistent engagement comes down to a handful of interlocking habits rather than any single trick, and most of them compound over time. The biggest lever is actually showing up on a predictable schedule. Algorithms on Instagram and TikTok favor accounts that post regularly because it signals an active, reliable account, and audiences build a habit of checking in when they know new content is coming. For your 3x/week cadence, sticking to roughly the same days and times each week (and posting when your specific audience is actually online, which you can check in IG Insights and TikTok Analytics) matters more than chasing a "perfect" universal time. The first few seconds of a post do most of the work