Interview Questions
Glamir App
Social Media Manager

how do you plan to track successful and unsuccessful content strategies?
1. Identify Key Performance Indicators (KPIs)I don’t just look at vanity metrics; I track data that reflects actual growth and engagement:For Awareness: Reach and Impressions (How many unique eyes saw the content?).For Engagement: Save rate and Shares (These are higher-value than likes because they signal the content was worth keeping or sending to a friend).For Community: Comments and sentiment (Are people asking questions about the app? Is the feedback positive?).For Conversion: Profile visits and link clicks (Is the content driving people toward the app?).2. Weekly Performance AuditsI plan to maintain a Content Log to categorize posts by "Bucket" (e.g., trend-based, educational beauty tech, or "unhinged" behind-the-scenes). Every week, I will analyze:Top 3 Performers: What did they have in common? (The hook, the audio, the posting time?)Bottom 3 Performers: Why did they lag? (Was the hook too slow? Was the lighting off?)3. Competitor & Trend BenchmarkingSuccess is relative. I’ll track how our content performs against direct competitors in the beauty-tech space. If a specific trend is "popping off" globally but failing on our page, I’ll pivot the strategy to find a more authentic angle that fits the Glamir brand voice.4. Qualitative Feedback (The "Vibe Check")Since TikTok requires "unhinged" and authentic content, numbers don't tell the whole story. I’ll track the "Shareability Factor"—noting which videos spark conversations in the comments or get reposted by influencers in our niche.Pro-Tip: If you want to sound extra professional, mention that you’ll use the built-in Professional Dashboards on Instagram and TikTok to export monthly reports and "double down" on the formats that show the highest Retention Rate (how long people actually watch before scrolling).
Glamir App
Social Media Manager

What do you think makes a viral video?
to inspire people
Glamir App
Social Media Manager

please leave a link to your portfolio or personal ig/tiktok account








