One feature that could help a resume builder gain traction in the market is a personalized and customizable design. In today's competitive job market, having a well-designed and professional-looking resume is essential for job seekers. By offering a wide range of design options and customization tools, a resume builder can help users create a unique and compelling resume that stands out and showcases their skills and experiences. This can provide a competitive advantage and differentiate the resume builder from other offerings in the market. Additionally, personalized design can also improve the user experience, by allowing users to tailor their resumes to their personal style and preferences, and to express their individuality and creativity.