Around Davis, I’d love to see Saint James sold at places students already visit daily, like the UC Davis CoHo Market, Trader Joe’s, the ARC gym snack area, local cafés, and convenience stores near campus. I also think it would fit really well in health-conscious cafés and markets because the brand has a clean, organic image that appeals to students looking for better drink options.

I’d especially focus on locations where students grab drinks between classes or while studying, since that creates more opportunities for repeat purchases after students try the product at campus activations.

I’d partner with organizations that already have strong campus communities and host frequent events. At UC Davis, I’d focus on clubs like Design Interactive, business organizations, fitness clubs, cultural organizations, Greek life, and student wellness groups because they naturally align with Saint James’ refreshing and lifestyle-focused brand. I’d also collaborate with creators and student influencers who already produce campus-focused content on TikTok and Instagram.

Through my experience at Medal.tv, where I secured and managed 175+ creators for campaigns, I learned how to identify communities with strong engagement and build partnerships that feel authentic rather than overly promotional. I think combining student org partnerships with creator-driven content would help Saint James feel integrated into campus culture instead of just advertised to students.

I would create a “Saint James Study Break Tour” at UC Davis during midterms/finals week. I’d set up branded coolers and lounge-style stations at high-traffic campus spots like Shields Library, the ARC gym, and the Memorial Union where students naturally spend time. The activation would include free iced tea samples, giveaways, interactive games, and a social-media-driven challenge where students post content with Saint James for prizes.

To make sure students actually show up, I’d use the same grassroots marketing strategies that worked in my previous roles. At Ditto, I helped drive 120,000+ profile views and 1.5K users in 8 weeks through short-form content, flyer campaigns, merch distribution, and guerrilla marketing tactics like chalk advertising and YikYak posting. I’d apply that same approach by building hype through TikTok and Instagram Reels, collaborating with student creators, posting consistently in campus online communities, and distributing flyers/merch leading up to the event. I’d also capture content throughout the activation to extend engagement online and help Saint James scale successful campaigns.