Depending on the creator, I would research their profile aesthetic and usual content and find a way to incorporate Medal TV naturally into their content feed. For example, the popular Valorant streamer, SchrodingerLee has very distinct, comedic editing with subtitles and background music in each video. He also includes funny moments with his teammates while streaming.

If I could suggest how to make a video ad for him, I’d encourage him to edit the ad in his typical style and have a comedic bit to make the ad engaging but also memorable. For example, the ad could start off with Schrodinger introducing Medal as the “easiest clipping app where you can capture and share your gaming moments” and the b-roll would include several of his gaming clips, he would continue speak and show more of Medal’s uses (game event detection, easy editing, etc.). Then, at one point he would include a silly fail of himself or his teammate and the background music would abruptly stop for comedic effect. Lastly, the video ad could be wrapped up with a couple-second segment of Medal’s logo and Schrodinger thanking Medal for the partnership. 

Whether the creator would have an aesthetic, calm personality or an energetic, funny one– I would be sure to fit the ad requirements with optimal marketing techniques while ensuring creators are still able to showcase themselves. 

I have not worked with creators, but I am currently a creator on TikTok with over 480,000 total views and 32,000 likes on my profile. Overall I have a sufficient understanding of what's trending and attention-grabbing to viewers on apps such as TikTok, Instagram and YouTube.

Furthermore, while serving as a sales and marketing intern at Far Out Toys, I contacted 200+ clients to ensure partnerships with companies such as Target, Walmart and NASCAR.

Yes!