I have helped create videos for friends and family. One being the trend i just mentioned and another example being a fitness video with exceptional quality and lighting while also highlighting workout tips and diet results.

A recent trend I've e seen uses a “before and after” storytelling format. The first slide shows a negative situation, challenge, or struggle—often labeled as “the inspiration.” The following slides reveal how that experience motivated personal growth, a fitness journey, or a lifestyle transformation, highlighting the positive outcome. It’s all about turning a setback or frustration into motivation and results. I would use this trend to connect the brand to real-life challenges the audience faces. The first slide could show a relatable problem or frustration that the product solves, labeled as “the inspiration.” The next slide would highlight the positive result—how the product improves daily life, boosts confidence, or simplifies a routine. This approach makes the brand feel relatable, motivating, and actionable while leveraging a trend that naturally grabs attention.

I stay updated with social media by following and engaging with popular platforms, industry blogs, and top-performing content. I observe what content is performing well from similar brands or creators and take note of formats, hashtags, and engagement styles. When creating content, I experiment with these trends in a way that aligns with the brand’s voice and values, adapting ideas rather than copying them. Some of my favorite accounts are @olivia.antongiovanni , @lifeofstogi , and @jaimesskin