I focus on clarity and connection first. I strip the message down to what actually matters, tie it to a real problem or desire, and say it in a way that feels human, not corporate. I use storytelling, strong visuals, and repetition across different touchpoints so it sticks. If people can quickly get it, feel it, and remember it, the message has done its job.

I’d keep it simple and relatable. I’d start with problems people already understand — energy, weight, focus, recovery — and explain peptides and GLP-1s as tools that help the body do what it’s already meant to do, just more efficiently. I’d avoid jargon, use real-world comparisons, and focus on outcomes rather than science. Once they’re hooked, I’d slowly layer in the details in a way that feels relevant, not overwhelming.