🌟 1. Make It Interactive: "Freckle Friday" Challenge Strategy: Launch a weekly community challenge: “Create your most ✨extra✨ glitter freckle look and tag us for a chance to be featured!” Each week has a fun prompt or mood — e.g., cosmic girl, festival baddie, first date glow, Y2K fairy. Why it works: Encourages UGC and participation Builds habit and anticipation every week Spotlights your community = higher retention & loyalty 📱 2. Use TikTok & IG Filters to Let People “Try It” Digitally Strategy: Develop a custom AR filter with different glitter freckle patterns (stars, hearts, moons, clusters) so people can “try on” the vibe before they buy. Pair it with the prompt: “Which freckle energy are you today? 👇” Why it works: Low barrier to entry Highly shareable Drives curiosity and traffic back to the product 🧠 3. Tell Micro-Stories Behind the Product Strategy: Instead of just showing the product, tell stories around it. Examples: “I wore glitter freckles to my breakup brunch and somehow walked out with two new numbers.” “I used these for a concert and a girl in line said I looked like a disco angel.” “When I wear these, I don’t even need highlighter. I am the highlight.” Why it works: People connect emotionally with stories Makes the product feel like part of a lifestyle, not just a look

I will create a TikTok concept called “Born With It (Maybe It’s Glitter Freckles)” to showcase Fazit Beauty’s glitter freckles in a fun, magical, and super shareable way. Here’s the idea: 🎥 The Concept: I’ll start with a simple “get ready with me” setup — no freckles, bare skin, just a regular morning. Then suddenly, I notice one little glitter freckle on my face. I touch it like, “wait… what?” From there, the freckles keep “magically” multiplying throughout the day — while I’m brushing my teeth, scrolling my phone, laughing at memes — until my face is glowing in glittery goodness. It’ll feel dreamy, soft, and playful at first, then shift into a full-on confidence moment with bold music, a glam outfit, and a sparkle-filled slow-mo shot. The kind of transformation that screams: “I thought it was a glitch… but it’s a glow-up. 💫” 💡 Why it works: It turns the product into a magical experience Taps into TikTok’s love for storytelling + visual transitions Ends with a fun, confident payoff that shows off the freckles in full glam Super easy to recreate for UGC — I’ll even include a “Duet this and show your glitter freckle moment” prompt 🎵 I’ll pair it with dreamy trending audio at the start, then switch to an upbeat, empowering sound when the look is complete — so it feels like a transformation and a celebration.

Campaign Story: #MyBoldMatch by Pound Cake (A campaign that turned lipstick into a movement) I still remember the moment the idea hit. We were sitting in a brainstorming session, looking at mood boards and lipstick swatches, when someone said: “What if we stopped asking people to fit into a shade… and asked shades to fit them?” That’s when #MyBoldMatch was born. The Concept: We launched a campaign that wasn’t just about selling lipstick. It was about celebrating the stories behind every shade — and making people feel seen, not just swatched. We invited our audience to share moments when they felt invisible… overlooked… not “marketed to.” And then we asked: “What makes you bold now?” The answers were raw, beautiful, sometimes heartbreaking — and so real. The Rollout: We sent customized lipsticks to people based not just on their skin tone, but on their story. Each person became the face of their shade — no editing, no retouching, no fluff. We posted: Portraits with their quote overlays Reels that felt like mini documentaries TikToks showing the why behind each shade Voice notes from our community turned into audio loops for social A Story That Stuck: One participant, Jada, shared a story about growing up never seeing anyone with lips like hers in beauty ads. She said: “I didn’t think bold was for me. I thought it was for ‘other’ girls. Now, I realize I am the standard. I just had to stop waiting to be invited.” That clip? It hit 2.3M views on TikTok in three days. And guess what? Her lipstick shade sold out by the end of the week. The Results: 📈 +18% increase in lipstick sales (during launch month) 💬 7.6% engagement rate across platforms — 3x higher than previous campaigns 🧾 3,500+ new email signups from the campaign microsite 👄 900+ UGC submissions using #MyBoldMatch 📰 Organic media coverage from Allure, Refinery29, and Essence 🤝 Partnerships with 25+ micro-influencers from underrepresented backgrounds Why It Worked: Because we didn’t make the campaign about us. We made it about them. About boldness as a birthright, not a brand message. And when people feel seen — they show up. They buy. They share. They stay.