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One successful campaign I was a part of was for Snapchat, and it was all about creating short-form content that felt native, engaging, and authentic to the platform. I developed a mini-series centered around quick lifestyle tips and relatable moments—using trending audio, bold text overlays, and fast cuts to keep the energy high. The key to the campaign’s success was a strong hook in the first 2–3 seconds—I knew I had to grab attention fast. I also leaned into storytelling over selling, making the content feel like something you'd send to a friend, not an ad. The result? The content received over 50,000 views and generated strong engagement through shares, replies, and saves. This campaign reminded me how important it is to meet audiences where they are—with content that feels like it belongs on their feed, not in their inbox.

As a full-time UGC creator, I’ve developed a really strong sense for what grabs attention on TikTok—especially when it comes to budget-friendly content. I’d start with a hook that speaks directly to the viewer’s problem or curiosity, something like: “If you’re ballin’ on a budget but still want that aesthetic vibe—watch this 👀💸” From there, I’d jump into showing affordable finds, styling tips, or product dupes in a fast-paced, visually clean format. I always aim to keep it personal and relatable—like a friend putting you on to a great deal—while using trends, sounds, and captions strategically to boost reach and engagement.