I am the best candidate for this role because of my unique blend of experience in both content creation and a deep understanding of beauty, wellness, and healthcare. As a licensed esthetician, content creator, and president of my campus’s beauty club, I bring hands-on knowledge of the beauty industry. My ability to connect with diverse audiences, whether through social media or on-campus events, makes me well-equipped to engage and educate. Additionally, my skills in strategy development, including successful campaigns for brands like Clinique and Sol de Janeiro, ensure that I can deliver results that align with your goals.

To educate the public about the impact of migraines and your efforts to address it, I’d create a social media campaign focused on Awareness and Empowerment. The campaign could feature real stories from migraine sufferers, with educational content about triggers, symptoms, and treatments. I’d use a hashtag like #MigraineReliefJourney to encourage followers to share their experiences. For example, an Instagram series could highlight the science behind migraine relief, showcasing how your efforts are making a difference, paired with expert interviews and testimonials from those impacted. The campaign would emphasize empathy, support, and the importance of raising awareness.

If I had to add one content pillar to the social strategy, it would be Behind-the-Scenes (BTS) Content. This pillar would give followers an insider look into the brand’s processes, whether it’s product creation, team activities, or day-to-day operations. BTS content humanizes the brand, builds authenticity, and fosters a deeper connection with the audience, helping to cultivate loyalty and trust.