DAMDAM Tokyo
Community Management Intern
Please add a link to your favorite skincare influencer, on any platform.
https://www.instagram.com/missdarcei/
Countless.ai
Growth Strategist
Suppose you were in charge of ButcherBox's marketing (butcherbox.com). What would you guess are some significant segments of visitors to ButcherBox? How might ButcherBox approach marketing to these segments differently?
Butcherbox, is a company that focuses on meat, that is sourced with grass-fed, or organic, free range meats, at good prices. This means that their largest segments of people would be those interested in the (a) quality of meat due to being interested in culinary sciences or similar topics, (b) the sourcing of the meat, implying an interest in the environment, nature or (c) show some interest in both, and are interested in the good combination, of quality and price.
For (a) the display of the meats, along with marbling of fat and empahsis on details that would be relevant to the same. (b) the showing of more nature oriented scenes, along with how cows are fed, among others. While (c) would primarily imply the contents of the box, along with deals as such
Countless.ai
Growth Strategist
Our product enables e-commerce brands to personalize their website (images + text) to every visitor.
What would you imagine are some different ways to segment visitors that a brand may want to use to personalize, and why?
Data regarding whether they are interested in history, or related to art/ much more practical sciences, is often a good tell on how text would be modified, along with the images being changed to potray the persons interest in a certain product or otherwise. If there is no information available on the person regarding the same or nothing conclusive, one may always display the most popular style, and images of the most popular/ trending products