Tools I Use for Creating Social Media ContentContent Planning:Tools like Notion or Trello help organize ideas and plan content calendars.Design & Illustration:I use Canva for quick, polished graphics and Adobe Illustrator or Procreate (on iPad) for custom illustrations and more detailed design work.Video Creation & Editing:For video, CapCut and InShot are great mobile apps for quick edits, especially for TikTok and Instagram Reels. For more advanced editing, Adobe Premiere Pro or Final Cut Pro are my go-tos.Also, I use After Effects if I want motion graphics or animated text.Audio:Sometimes, I use Audacity or Adobe Audition for cleaning up audio or adding effects.My Illustration and Video Creation SkillsIllustration:I’m pretty comfortable with digital illustration, especially for creating custom visuals that stand out on social media. I can create vector art, character designs, and stylized graphics that fit a brand’s vibe.Video:I’m confident editing short-form videos tailored to social platforms, focusing on pacing, hooks, and smooth transitions to keep viewers engaged. I can also add captions, motion graphics, and effects to enhance storytelling.

When developing content ideas, I start by focusing on my audience — understanding what they care about and what content resonates with them. Next, I explore current trends by scrolling through TikTok’s For You page and Instagram Reels, paying attention to popular sounds, challenges, and formats. I then brainstorm themes that combine these trends with my unique perspective, deciding on the best format and crafting a hook to capture attention quickly. After outlining the flow, I create the content, experimenting with different takes and edits. Finally, I review the engagement and feedback to learn what works best and use those insights to improve future content.

"I stay up to date on social media trends by spending time every day scrolling through the 'For You' page on TikTok and the Reels feed on Instagram. I pay attention to the sounds, challenges, and editing styles that keep popping up. I also follow trend-focused creators who share new viral ideas and watch what’s getting lots of shares and comments. Plus, I check hashtags like #trending or #viral regularly to spot fresh content early. It’s all about being curious and catching what’s gaining momentum before it explodes."