YES

NO

1. Start with a Strong Hook Pop-ups succeed because they’re temporary and exclusive. Your content should immediately answer: “Why should I care right now?” Examples 48 hours only.” “You’ll never see this setup again.” “One weekend. One location. One chance.” Use short, bold language in the first line of every post, email, or video. 2. Build Curiosity Before You Reveal Everything Don’t give all the details at once. Teaser content ideas Close-up shots of materials, textures, or packaging Blurred visuals or cropped photos Countdown posts (“3 days to go”) Cryptic captions: “Something is landing on Main Street…” This creates anticipation and repeat engagement.

3. Show the Experience, Not Just the Event People attend pop-ups for the vibe, not just the product. Content to highlight What it feels like to be there (music, energy, crowd) Interactive elements (customization, tastings, workshops) Instagrammable moments (mirrors, neon signs, installations) Use: Short-form video (Reels, TikTok) POV clips (“Come with me to our pop-up”) Behind-the-scenes setup footage

4. Make It Participatory Engagement skyrockets when people feel involved before the event. Ideas Polls: “Which design should drop at the pop-up?” Giveaways: “Win early access / a free item” User-generated content: “Tag who you’re bringing” RSVP incentives: “Show this post at the door for a surprise” 5. Leverage Social Proof Early Even before opening, you can create credibility. Ways to do this Invite creators or local personalities for a preview Share reactions from setup night or soft launch Repost stories from collaborators or vendors Once doors open, repost attendee content in real time. 6. Use Clear, Simple CTAs Never assume people know what to do next. Examples “Save the date” “Turn on notifications” “Drop by between 12–6” “Location in bio” “Bring a friend” Repeat the CTA across formats.