I would recommend collaborating with mid-tier food and lifestyle creators on TikTok or Instagram who focus on quick, easy, and aesthetic cooking content, such as creators like @foodie-style or similar niche food vloggers. These creators are a great fit because their audience is already interested in recipes and kitchen content, which aligns perfectly with Smash Kitchen’s brand. Their engaging and relatable content style also helps build trust and encourages higher engagement, making them ideal for driving awareness and community growth.

My approach to engaging creators through direct messages is to keep it personalized, concise, and value-driven. I start by genuinely acknowledging their content so the message feels authentic, then clearly explain why they are a good fit for the brand. I focus on highlighting the benefit for them, such as exposure or collaboration opportunities, rather than just asking for promotion. I also keep the tone friendly and conversational, making it easy for them to respond and build a long-term relationship

his is exactly how we’d cook it at Smash Kitchen 😍 what would you pair it with?