for skincare I really love brands like la Roche posey and cerave because I feel like they've manage over the past few years to keep a really consistently high. level of social media presence in ways that bring attention tho their products without seeming too much like reach for your wallet every time. I also really like glossier, in my opinion since the beginning of the company they've managed to use social media marketing to build a really loyal and strong customer base which is something I have seen many other brands try to do but not succeed.