Interview Questions
Unwell
Content Creator for Drink Unwell

Share 2–3 creators or brands whose content style you love and why.
First, I love Kaley Barger on TikTok. She shows lots of behind the scenes and it makes her audience see the authentic side as opposed to the final product. I also really enjoy Lana Raiford on TikTok. I love her video editing and her style content. She is always stepping outside the box when it comes to fashion and that is something I admire.
Unwell
Content Creator for Drink Unwell

What types of TikTok content do you think perform best for beverage brands right now?
Typically when a beverage ad comes across my feed, it is explaining the benefits of the beverage and comparing it to similar products. In my opinion, that kind of content seems to be producing well.
Unwell
Content Creator for Drink Unwell

What makes lifestyle content feel authentic and engaging to you?
Lifestyle content feels authentic to me when it provides a real point of view and raw feel rather than a highlight reel. I feel that it is important to show natural reactions, small mistakes and nothing too polished.


