If I were in charge of Hayati’s socials for one week, I’d focus on creating a themed content series that celebrates the brand’s identity while sparking audience interaction. For example, I’d launch a ‘7 Days of Hayati Style’ campaign — each day featuring a different mood or occasion styled with Hayati pieces, using a mix of high-quality photography, short-form video transitions, and behind-the-scenes clips. I’d incorporate trending audio on Instagram Reels and TikTok, add interactive features like polls and quizzes in Stories, and encourage followers to share their own looks using a unique hashtag. Mid-week, I’d go live with a Q&A or styling session to drive real-time engagement. By the end of the week, the goal would be to boost reach through trends, deepen community connection through interaction, and reinforce brand storytelling so followers feel part of the Hayati lifestyle.

Chloe Ting

A brand I really admire for their social presence is Nike. They balance powerful storytelling with community engagement, using their platforms not just to showcase products but to inspire action. Their campaigns often highlight real athletes and diverse voices, making their content feel authentic and inclusive. They’re also great at tailoring content for each platform — quick, high-energy reels for Instagram, deeper storytelling on YouTube, and motivational posts on X. What stands out most is how they blend trend awareness with a consistent brand voice that resonates globally.