The drama! Kylie's latest endeavor KHY has been in the midst of controversies ever since it launched.While the brand has undeniably stirred up buzz within the fashion community, not all attention has been positive. Enter KHY 4, Kylie's recent release, which finds itself embroiled in allegations of design a recent TikTok exposé, the designer Jessica lays bare the striking resemblances between her own designs for her brand Johansen and those featured in KHY 4.What's even wilder is the direct link Kylie has with the brand, as they had previously dressed her, as claimed by the designer Jessica.Yet, amidst these allegations, Kylie and her KHY team have been silent, a lack of response reminding us of the situation with designer Betsy Johnson.I honestly think her designs are cool and trendy but outright copying isn't the best idea. The brand caters to a very particular body type , its size inclusive but not shape inclusive. From issues like the clothes being ill fitting, too long, to having sustainability issues there are quite a few issues contributing to its downfall.While KHY is extremely popular in the influencers community , because it's often being received as PR packages, but the brand's reach is limited, it’s failing to resonate with a broader audience.