I have experience working with consumer brands on TikTok and Instagram, where I developed and executed content strategies to drive engagement and sales. My role involved creating creative campaigns, managing influencer partnerships, and analyzing performance metrics to optimize results. The biggest lesson I learned was the power of authenticity—audiences respond best to genuine, relatable content. If I were to do anything differently, I’d focus more on long-term community-building, fostering deeper connections with followers rather than just one-off campaigns.

As a Bubble Skincare Ambassador, I led a successful digital advertising campaign focused on promoting the brand’s new skincare line. I created engaging content across Instagram and TikTok, supporting user-generated content and influencer partnerships to boost organic reach. The campaign featured tutorials, product reviews, and educational posts about skincare routines.

I stay updated on the latest trends in the pet industry by following leading pet blogs, social media accounts, and industry publications like Pet Business and The Dodo. I also engage in pet-related forums and attend webinars or expos to understand emerging products and customer interests. Unfortunately, I do not have a god but I do dog-sit my brother's dog very often.