I focus on grabbing attention in the first 1–2 seconds by either asking a relatable question, breaking a common myth, or showing something unexpected. People scroll fast, so I try to make them stop by making it about them—like “Here’s why your skincare isn’t working,” or “You’re using this wrong and don’t even know it.” I also match the hook to the tone of the brand and the platform—sometimes it’s a bold statement, sometimes it’s just an aesthetic shot with a strong caption. The goal is always the same: make them curious enough to watch the rest.

Yeah! I recently created an Adidas-inspired scent edit just for fun. It wasn’t sponsored, but I treated it like a real campaign—using clean transitions, close-up shots, and styling that matched the mood of the fragrance. The concept showed a quick get-ready moment that tied scent to confidence and personal style. It was a great way for me to practice storytelling and create something that felt on-brand, even without a partnership.

I’m very familiar with both gaming video trends and UGC content. I follow what’s performing on platforms like TikTok, YouTube Shorts, and Twitch—from quick edits and meme-style clips to POV reactions, voiceovers, and gameplay highlights. I know how to hook an audience fast, keep the energy up, and match the content style to what the gaming community actually responds to. When it comes to UGC, I understand how to make content feel organic while still showcasing the product or game naturally—whether it's through reaction clips, feature breakdowns, or day-in-the-life gamer content. I stay tapped into what’s trending so every piece of content feels current, relatable, and shareable.