Yes! One memorable experience was during a fundraising event in college, where I helped sell handmade bracelets to raise money for a mental health nonprofit. We set up a booth on campus, and I quickly realized that just displaying the product wasn’t enough, what made people stop and buy was the story behind it. So instead of leading with “We’re selling bracelets,” I’d say, “Each bracelet helps fund therapy sessions for students who can’t afford it.” That shift made the interaction more personal and purpose-driven.

My video creation process is a mix of intention, storytelling, and trend awareness, and I always start by thinking about the audience first—what they care about, what they’re scrolling past, and what will make them stop. I look at trending formats on TikTok, Reels, and YouTube Shorts, especially in the brand’s niche. I also pull inspiration from pop culture, real conversations, and emotional moments—what are people really reacting to right now?

One piece of content that got more engagement than usual was a story-style post I created for a student mental health campaign, where we introduced a fictional but relatable student going through a tough week. Instead of just sharing tips, we told a mini-story: “It’s Wednesday. Aisha’s had three exams, skipped lunch twice, and hasn’t called her mom back…” then offered simple self-care reminders and a link to support resources. It saw 3x more shares and saves than previous posts. I think it was successful because it felt personal and real and students saw themselves in the story. The visual design was calm and minimal, and the copy struck a balance between emotional honesty and hope. It wasn’t just informative, it made people feel seen, which is often what drives engagement the most.