Interview Questions
New Brew
Growth Marketing Intern (21+ years or older)

New Brew's brand involves tapping into nuanced cultural conversations. Can you describe a time when you navigated sensitive or complex topics in your creative work, and how did you ensure your approach was authentic and resonated appropriately?
I once led a campaign on mental health in tech, a sensitive topic. I prioritized listening, included real voices, and focused on authenticity over branding. It resonated well because it felt human, not performative.
New Brew
Growth Marketing Intern (21+ years or older)

Tell us about a time you took initiative beyond your typical responsibilities to drive results. What motivated you, and what was the outcome? -- Are you 21 years or older?
Yes, I’m 21 or older. At a previous job, I noticed our team was spending too much time manually sorting user feedback. I took the initiative to build a simple dashboard to automate the process. It wasn’t part of my role, but I wanted to help the team move faster. As a result, we improved response time by 30% and identified key product improvements more quickly
New Brew
Growth Marketing Intern (21+ years or older)

How would you approach developing a comprehensive digital marketing campaign for a unique product like New Brew's non-alcoholic beverages?
1. Deep-Dive Discovery & Audience Understanding
Define the audience
Build personas
2. Content Strategy & Brand Storytelling
Core messaging
Video-first approach
UGC encouragement
3. Platform-Specific Campaign Execution
4. Community Building & Iteration