I would deliver mailers first to large off-campus student housing complexes near the university—places like apartment communities or mixed-use residences that attract upperclassmen and graduate students. These students often live independently, manage their own mail, and are more receptive to brand partnerships, events, or lifestyle promotions. Off-campus residents also tend to have more control over their purchasing decisions and are likely to engage with local businesses, making them ideal early targets for awareness campaigns before expanding to on-campus housing.

I would focus on minimalism, calmness, and authenticity. This means using clean visuals, neutral color palettes, and simple, functional layouts that highlight the beauty of everyday life. The tone would be understated yet thoughtful—emphasizing sustainability, quality materials, and quiet design rather than flashy promotion. Whether through photography, short videos, or copywriting, each piece would communicate MUJI’s philosophy of “emptiness” as potential, inviting viewers to find comfort and purpose in simplicity.

on campus address