Interview Questions
Research Partners Group
Research Partner: Athletic Wear Superfans

Do you have their app downloaded?
yes
Research Partners Group
Research Partner: Athletic Wear Superfans

Which of these brands are you a fan of, subscribe to emails ,etc? (Hoka, Athleta, Alo, Adidas). And why are they your favorite?
Adidas
Applause
Ambassador GIG
What do you believe makes an app popular at scale?
when it effectively addresses user needs
provides a seamless and intuitive user experience
and engages in strategic marketing to build awareness in order to attract broad base users