I have a personal connection to both supplements and non-alcoholic spaces. My dad owns a supplement company as well as a kava bar, so I’ve grown up around wellness products and conversations about their benefits. I also don’t drink alcohol personally, which has made me especially aware of the value of non-alcoholic options that still feel social and enjoyable

I have hands-on experience with influencer coordination through my work with Fashion Week Haus for Miami Swim Week. I helped manage outreach and organize collaborations with a variety of influencers, including cast members from shows like Love Is Blind and Temptation Island. This gave me experience in building relationships, ensuring logistics ran smoothly, and creating content opportunities that felt exciting and authentic for both the influencers and the brand.

I identify authentic engagement by looking beyond follower count and paying attention to who actually interacts with the content. I notice who shows up consistently on my FYP, what kinds of comments they are receiving, and how genuine those interactions feel. I also look at whether their audience is engaging in meaningful ways such as commenting, saving, or sharing instead of just liking a post. This helps me see if both the creator and their community are authentic rather than just focused on numbers.