I’ve had a lot of fun and meaningful experience creating engaging social media content for brands, especially in my role as a Student Involvement Ambassador at Rollins College. My main goal has always been to create content that not only looks great but actually connects with the audience and encourages them to take action, whether that means showing up to an event, responding to a poll, or sharing a post. I have worked on everything from Instagram Reels and Stories to static posts and event flyers. I love tapping into trends and using storytelling, humor, or aesthetic visuals to make content stand out. For example, during Homecoming Week, I created a reel that combined quick cuts, trending audio, and student testimonials to build excitement. It ended up being one of our most viewed and shared posts of the semester. What makes the process exciting for me is getting to know the audience. I pay close attention to what students respond to, what they like, share, and comment on, and use those insights to shape future content. I also collaborate closely with other student organizations to make sure our messaging is inclusive, fun, and aligned across platforms. Creating content is not just about posting something pretty. It is about being intentional, paying attention to the little details, and making people feel seen and excited to engage. I am genuinely passionate about using social media as a creative tool to build community and tell stories that matter.

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