A college holiday moment I’m really excited for is finishing my last final and finally getting to get dressed up and go out with friends to celebrate—whether that’s a small holiday dinner, a party, or just a late-night hangout. It’s that feeling of relief after finals where you can relax, enjoy the holiday season, and actually feel put together again after days of living in sweats and study mode.

I find TikTok to be the most effective platform for beauty content because it’s easy to navigate and highly discovery-driven, allowing content to reach new audiences quickly through the for you page The audience is extremely interactive, which makes it ideal for showcasing real-time results like wear tests, GRWMs, and transformations. TikTok also favors authentic, less-polished content, which helps beauty reviews and demonstrations feel more genuine and relatable while driving strong engagement.

I would film a finals-day vlog that starts in the morning with me applying SACHEU before heading to class and exams, positioning it as a real all-day wear test during finals week. Throughout the day, I’d include natural check-ins while studying, taking exams, and spending long hours in the library to show how the stain holds up without touch-ups. At the end of the day, I’d transition into a subtle holiday party GRWM moment by slightly elevating the same look for an evening event, emphasizing that the makeup applied in the morning still looks intact. This approach authentically highlights finals week looks that last and demonstrates long-lasting wear from morning classes to late-night plans without feeling forced or unrealistic.