Interview Questions
Matka
Social Media Manager

What tools do you use when creating social media? How are your illustration and video creation skills?
Tools for Creating Social Media Content:
Canva: Great for designing graphics, infographics, and short videos with an easy drag-and-drop interface.
Adobe Creative Suite (Photoshop, Illustrator, Premiere Pro): Industry standard for editing images, creating illustrations, and producing high-quality videos.
Final Cut Pro / Davinci Resolve: Advanced tools for professional video editing.
InShot / CapCut: Mobile apps for quick video edits and social media-friendly formats
.Animoto / Renderforest: For creating animated videos and slideshows.
Later / Buffer / Hootsuite: For scheduling and managing posts across platforms.
My Skills
:While I personally don't create visual content, I am well-versed in providing guidance, ideas, and strategies for illustration and video production. I can suggest concepts, storyboards, scripts, or help optimize content for engagement.
Matka
Social Media Manager

Can you walk me through your creative process when developing content ideas?
. Understanding the ObjectiveI start by clarifying the goal of the content—whether it's to inform, engage, inspire, or promote a product or service. Knowing the target audience and key message is essential.
2. Research and InspirationNext, I gather inspiration by exploring current trends, popular themes, and competitors' content in the relevant industry. I also look at what resonates with the audience—viral posts, hashtags, or memes.
3. BrainstormingI generate a wide range of ideas without self-censorship, focusing on creativity and variety. This can include different formats like videos, infographics, stories, or interactive content
.4. Theme and Angle SelectionFrom the brainstormed list, I identify the most promising ideas based on relevance, originality, and potential impact. I then refine these ideas into a clear theme or angle that aligns with the brand voice
.5. Content PlanningI outline the key elements needed—visuals, copy, call-to-action—ensuring the idea is feasible and engaging. Planning includes selecting the right tone, style, and platform.
6. Execution and IterationFinally, I develop draft content, seek feedback if needed, and make adjustments to optimize engagement and effectiveness.
Matka
Social Media Manager

How do you stay up to date on social media trends?
Follow Industry Leaders and Influencers:Keep an eye on what influential accounts are posting, sharing, or engaging with.
Monitor Trending Hashtags and Challenges:Use tools and platform features that highlight trending topics in real-time.
.Utilize Social Media Analytics Tools:Leverage tools like Sprout Social, Hootsuite, or Buffer to analyze trending content and engagement.
Attend Webinars and Industry Events:Join online conferences or workshops focused on digital marketing and social media.
Engage with the Community:Participate in conversations, comment on trending posts, and test new formats to see what resonates.
Regularly Review the Platform’s Content Explore/Discovery Pages:These pages often showcase trending topics and popular posts.