My Portfolio
Interview Questions
Em John
Content Creator

What brands do you love to follow on insta and tiktok?
Sumsies, Lisa Says Gah, Arrae, Revolve
Em John
Content Creator

Can you share a successful content strategy you've implemented in the past?
One strategy that’s worked really well for me is balancing pretty, visually appealing content with engaging, vlog-style speaking clips. This mix keeps the feed dynamic, drawing people in with beautiful visuals while also creating a personal connection through authentic, relatable talking moments. It’s a great way to build both aesthetic appeal and genuine engagement.
Em John
Content Creator

How do you approach creating content to engage with different target audiences?
I start by doing solid research to really understand who the audience is.. what they care about, how they speak, and what kind of content they respond to. Figuring out the brand voice is key because that’s what helps me connect authentically. Once I get that, I tailor the tone, visuals, and messaging so it feels natural and engaging for that specific group.