I’d use a playful tone and relatable college humor to make hydration feel fun and effortless. I’d also lean into popular trends on TikTok and Instagram, using upbeat music and quick, punchy edits to keep content lively. Overall, the goal would be to make students laugh and reach for your drink without it feeling like a chore.

To promote a new electrolyte brand on campus, I’d host fun sampling events at popular spots like the gym or student union to let students try the product firsthand. I’d want to collaborate with student athletes, fitness clubs, and student influencers to share authentic testimonials and create buzz on social media. I would also want to create eye-catching giveaways, like branded bottles or hydration kits, would encourage word-of-mouth promotion.

I'd use humor and trends on TikTok or Instagram Reels , for example, challenges like “Hydrate Before You’re Late” where students show how they fit hydration into their busy schedules.

I would also create “POV” videos about common college experiences (late-night study sessions, hangovers, morning classes) paired with reminders to drink water. Lastly, I would like to collaborate with student leaders, athletes, or RAs to promote hydration in a relatable way: e.g., “What’s in my backpack: hydration edition.”